Restaurant Review: The Morrison, Los Angeles

Good food and great beer. What more can I say about The Morison in Los Angeles? Oh, did I mention the price for food is insane for Los Angeles? A few weeks ago I visited some friends in LA for the weekend and after my flight the first thing they asked me is what I wanted to eat. My response was a burger and about three or four beers. I was told The Morrison would satisfy my fantasy. The restaurant is located on Los Feliz Blvd and is just a short walk from Glendale Station.

When we arrived at The Morrison, we were greeted promptly and told the hostess that we would like a seat at the bar. Although patio seating is offered and did look like a relaxing atmosphere to inhale a burger, the inviting shine of beer taps behind a bar are enough to drive a man wild. Let me be clear, I am no beer connoisseur. My taste has not strayed far from Budweiser and the occasional Natty Light on $1.25 draft night back home. The Morrison offers an intriguing variety of bottled and draft beers. After mulling over the drink menu for about five minutes I finally landed on Allagash Curieux which was not only the most expensive beer on the menu but it was the most likely to have me feeling the best in the shortest amount of time. Allagash Curieux costs a whole $9.00 per beer but includes an astounding 11% alcohol per volume.

classic burgerWhen I said I wanted a burger I had no idea what I was getting myself into. Looking at the menu, my eyes began to widen as the drool slipped out of the left side of my mouth. The Morrison makes you take your pick of ten different burger varieties. Actually, there are eleven but one of them is for a child and the big boys came to chow down tonight. Have you ever been in a situation where you had to choose between a girl or her friend? I almost felt that I was betraying myself by only ordering one but my taste buds had spoken and desired the sensual taste of crispy bacon crunching, sunny side up egg oozing, oh and that beef patty. Just take a moment to let all that sink in your belly. The Morrison also offers salads and a variety of sides. There are nightly specials as well. The most expensive burger on the menu is $15 without any additional ingredients. I scarfed their Classic Burger with the addition of fried egg and bacon down in under eight minutes for $16.

Oh and did I mention that they also offered great service for how busy the bar was that night? We went on a Saturday evening and expected poor service and an irritated atmosphere but our experience could not have been more pleasant.

If I had the chance, I would absolutely enjoy another visit to The Morrison. I was blown away by the price of my burger and even though I spent nearly $30 on beer alone, the buzz and full belly were well worth the cost. Good food has the power to bring people together and it is obvious why The Morrison is thriving. Stop by and have a taste for yourself if you do not believe me.

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How to Make Money from a Food Blog

Sharing information on and about food is central to culture. According to the Montanari’s “Food is culture”. Food blogging entails sharing knowledge about food, for example the exchange of recipes and giving longevity to food sharing. Blogging about recipes for instance is an important cultural technology to restaurants, it expand the practice of sharing food past specific times and places.

Blogging brings connections, and that’s what the internet is all about. It helps you to not only grow your restaurant but connects with other food bloggers, a vital part of digital marketing strategy. Blogs are the third most influential digital resource people use when making purchases, behind the retail and brand sites (TechnoratiMedia).

Therefore, using successful blogs and bloggers as a jumping off point into the restaurant business certainly has its benefits. Right from opening day, it has ben found that the restaurants have had interested diners. In most cases, food bloggers with professional kitchen experience are those who began off their cooking in restaurant kitchens, but jumped in to their food blog after leaving the industry. A number of food bloggers are home cooks who have infrequently cooked at the speed and scale a restaurant kitchen.

The methods and means through which recipes plus other number of information about food is shared through blogging has tremendously brought positive changes on printed documents that were used long ago like the Cookbooks (Nuremberg, 1485). Furthermore, food blogging has enable recipe collections to be accessed at the comfort of our home from radio, to television, and now, online.

So, Food Blogging has long been celebrated due to its capacity to give “normal” people a voice. Due to their ability and social nature of bloggers, a network for sharing ideas, trends and information has been created.

The Benefits of Being a Food Blogger 

Food blogging was once a very small niche, but nowadays it’s rapidly booming across the world especially in bigger cities. Some decades ago, little restaurant industry would have predicted how food bloggers could be very powerfully in influencing the way that we eat, right from blogging about eatery reviews to recipes. Hence, if you love sharing stories, love food and photos of your food, then deliberate on becoming a food blogger.

From a unique and off-beat recipe or providing techniques on making the perfect cupcakes, food bloggers provide valuable content and cutting-edge for readers.

In food and beverage industry, food bloggers are very powerful tool for food brands, restaurants and others in the industry to connect with local consumers. However, Bloggers who review restaurants can easily attract huge attention of their followers. Thus, food brands and restaurants would want to liaise with food bloggers in order to provide valuable public relations (PR) and media attention to their company.

How to Make Money from a Food Blog

The food bloggers have exploded in the recent years and have now proofed it possible for one to walk away from the day job and be able to earn a decent living from just writing about dinner. According to Sally Whittle the founder of the “Foodies100”, it is more effective nowadays to earn by blogging about food products and services of brands in exchange for money (payment). Some of the ways of making money include:

  1. Selling Your Own eBook and Cookbook 

CookbookIf you have a lot of personal stories, great recipes, or other important information about food that you would love to share and still make extra income, then selling your own print book is a perfect idea. Going the self-publishing routes highly recommended because it’s easier to do and you’ll still be in a position to sell your books on Barnes and Noble and Amazon

  1. Advertising

Implementing ads through an advertising network is one of quickest and easiest ways of monetizing your food blogging. The only hardest part is choosing the right one that’s totally faultless for both your site and audience. Though, some do have special requirements for traffic, audience type, and page-views most of them are fairly simple to apply and join.

  1. Selling an Ad Space

As a food blogger, you can make money by selling ad space directly to advertisers. Essentially, ensure that you set aside a spot in your sidebar for the sake of advertisers who are willing to directly buy ad space from you. Moreover, if you’re looking to work directly with a smaller advertiser, then selling your space directly to them is one of the best options. This is done by creating an ad box and encouraging people and other food bloggers to advertise in that spot by informing them to learn more about your food blogging and why they should advertise on your site.

  1. Engaging in Affiliate Programs

A food blogger can easily make money by joining an affiliate program such as Amazon Associate, Rakuten LinkShare and share sale among others. This is great way to make money by promoting products and services that you love. Once you refer a food product in this case through an affiliate program and the customer makes a purchase, then you’ll have gotten a commission.

  1. Starting Your Video YouTube Channel

As a food blogger, you can start a YouTube channel by just using either your personal brand or food blog’s brand; you’ll be able to completely reach new audience and possibly even demographic. From these videos and vice versa, you can definitely build a community of subscribers who can ultimately even become new blog subscribers. However, as blogger you can choose to monetize your YouTube videos and make additional income.

Other ways of making money as a food blogger include; selling your own product, starting a membership sites, selling your food photography, launching mobile app and creating software among others.

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Tips on How to Become a Food Blogger

Food blogging is a mix of cooking, writing original recipes, photography, and restaurant reviewing of foods, drinks, services and the atmosphere. In the recent past, the number of food bloggers has risen tremendously. This can be attributed to increased public interest in diet and nutrition. People have become visual, instead of reading recipes in books; they want to see the actual process of cooking, the ingredients, and the quantities used.

 

Tips on how to Become a Food Blogger

  1. You must be passionate about food

Cooking in the KitchenSpend hours in the kitchen trying and creating your own recipes. Taste your food; if the recipe is not good, do not post it because when people try your recipe and they do not like it, they may stop trusting you. Experiment with different tastes and texture. Have recipe ideas at all hours, in the car, while watching your favorite show, or taking an evening walk. Keep a list to jot down all your inspirations. “Cooking is like love. It should be entered into with abandon or not at all,” Harriet Van Horne.

  1. Enjoy eating new cuisines

As a food blogger, you need to be an adventurous foodie. Visit restaurants offering food you normally would not try. Order a variety of foods, an appetizer, course meal, dessert, and beverage. Review all diners from five-star to those in the neighborhood. Always visit a restaurant at least twice before reviewing to ensure accuracy.

  1. Food PictureBe a good photographer

Invest in a good camera and learn the basics of photography. Get a good photo editing software like adobe Photoshop for white balance, color exposure, corrections, and cropping. Nicer photos enhance blog posts. Posting pictures of your finished meals encourage your followers to try the recipe.

  1. Networking is crucial

Build your social media network. Create fan pages. Visit and comment on other food blogs. Interact with other like-minded bloggers. Engage your fans with links and answer all their questions knowledgeably.

  1. Be consistent with the format of your recipe

Always write clear instructions and avoid abbreviations. Accuracy and consistency make people feel they can trust you. Develop your own unique style and stick to it.

  1. Be creative with your content

Create masterpiece posts that will entice your readers to stick around. A little innovation goes a long way. Content is king, the more original content you have the more people will be drawn to your blog.

  1. Practice writing

You need to develop exceptional writing skills in order to write reviews for your fans and for professional publications. Work on descriptive writing, grammar, spelling and sentence flow.

  1. Be patient 

Never give up. Food blog growth is very slow at the beginning, but it does gain momentum as time goes by if you stick around and do your best.

  1. Be yourself

Write from the heart and about things that you love; people will feel your passion and get drawn to you.

 

How to Create a Food Blog

1. Choose a striking name for your blog

Brainstorm as many ideas as possible until you come up with a name. Get a name that is short, inclusive and easy to pronounce.

2. Buy a domain that matches with your blog name

Just like a blog name, the domain name should be short, precise and memorable.

3. Find a quality and trusted web host

A web host will provide server space for your website storage and make it accessible to the World Wide Web.

4. Install WordPress

The software will allow you to publish content to your website.

5. Install WordPress plugins

Plugins help to extend the functionality of word press in some areas and prevent spamming comments on your website.

6. Set up google input tools

Webmaster, Feed burner, and Google Analytics.

7. Start blogging

Write interesting and unique posts, publish original recipes, take quality pictures, share videos of your cooking, and write restaurant reviews.

 

The competition in food blogging is increasing by the day. In order to compete with top bloggers in the industry, you have to be authentic. Develop your own unique style don’t copy anyone, edit your work to suit your audience, create good content, provide answers and most importantly engage with your commenters.

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